Privacy Policy

1. Information We Collect

To provide you with a comprehensive and seamless real estate experience, we collect the following categories of information:

1.1 Personal Information

• Identity Data: Full name, date of birth, and professional credentials (for registered Agents/Members)
• Contact Information: Email address, phone number, business address, and company/agency name
• Account Credentials: Username, encrypted password, and authentication tokens
• Subscription Data: Payment plan details, billing information, and transaction history

1.2 Property & Business Data

• Listing Information: Property addresses, descriptions, photos, videos, pricing, and specifications
• Lead Information: Client requirements, contact details, preferences, and communication history
• Business Cards: Digital business card data shared within the platform

1.3 Technical & Usage Data

• Device Information: Device type, operating system, unique device identifiers
• Log Data: IP address, browser type, access times, pages viewed, and interaction patterns
• Location Data: City and area information (not precise GPS coordinates)
• Analytics Data: How you interact with our Marketplace, search queries, and feature usage

2. How We Use Your Information

We use the collected data for the following legitimate business purposes:

• Service Delivery: Providing and maintaining our Property Management tools, Marketplace, and Smart Lead Matching features
• Business Connections: Facilitating connections between Real Estate Agents, Clients, and Team Members
• Billing & Subscriptions: Processing subscription payments, managing invoices, and handling financial transactions
• Platform Security: Monitoring for "Ghost Listings," fraudulent activities, spam, and ensuring Marketplace integrity
• Legal Compliance: Adhering to legal obligations under the Prevention of Electronic Crimes Act (PECA) 2016 and its 2025 amendments
• Communication: Sending important updates, notifications, and responding to support inquiries
• Improvement: Analyzing usage patterns to enhance user experience and develop new features

3. Data Sharing and Disclosure

However, we may share your information in the following specific circumstances:

3.1 Public Marketplace Listings

• Information you voluntarily post in the Marketplace (properties, requirements, business cards) is visible to other registered users
• You control what information is made public through your privacy settings

3.2 Service Providers & Business Partners

• Payment Processors: Secure third-party payment gateways for subscription billing
• Cloud Storage: Cloudflare and other infrastructure providers for media hosting
• Analytics: Tools to understand user behavior (anonymized where possible)

3.3 Team & Sharing Features

• When you use Team Management features, designated team members can access shared listings and leads
• Information shared with "friends" in the network as per your sharing preferences

3.4 Legal Requirements & Law Enforcement

4. Data Security Measures

We implement industry-standard security measures to protect your information:

• Encryption: All passwords are securely hashed using modern encryption algorithms
• Secure Connections: HTTPS/SSL encryption for data transmission
• Access Controls: Role-based access to limit who can view sensitive data
• Regular Audits: Periodic security assessments and vulnerability testing
• Cloudflare Protection: DDoS protection and secure media delivery

5. Content Monitoring (AI & Manual Review)

In compliance with Social Media Protection and Regulation Authority (SMPRA) guidelines and our commitment to national laws:

• AI-Powered Monitoring: Our system uses artificial intelligence algorithms to detect and flag prohibited content including:
  • Hate speech and discriminatory language
  • Anti-State propaganda or terrorism-related content
  • Blasphemous or religiously offensive material
  • Inappropriate or explicit content
• User Reporting: Users can utilize the "Report" button to flag illegal, offensive, or suspicious content
• Manual Review: Our moderation team reviews flagged content within 24-48 hours
• Zero Tolerance Policy: Accounts engaging in prohibited activities may be suspended or permanently banned

6. Financial Transactions & Third-Party Dealings

7. Your Privacy Rights

Depending on your jurisdiction and applicable laws, you have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate or incomplete information
• Deletion: Request deletion of your account and associated data (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications while retaining account access
• Data Portability: Receive your data in a structured, machine-readable format
• Restriction: Request limitation of processing in certain circumstances
• Objection: Object to processing based on legitimate interests

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide you with our services
• Comply with legal obligations (e.g., tax records, law enforcement requests)
• Resolve disputes and enforce our agreements
• Maintain business records and analytics

After account deletion, we may retain certain information in anonymized form for analytical purposes and legal compliance.

9. Children's Privacy

10. International Data Transfers

Your information may be transferred to and processed in countries outside Pakistan, including cloud storage providers. We ensure adequate safeguards are in place through:

• Contractual agreements with third-party processors
• Compliance with international data protection standards
• Use of secure, reputable service providers (e.g., Cloudflare)

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our business practices
• Legal or regulatory requirements
• Industry standards and best practices

We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Effective Date"
• Sending an email notification to registered users (for significant changes)
• Displaying an in-app notification upon login

Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us